Samples of Famous Trademarks


What is a trademark or service mark?

A trademark is a brand name.  A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.  Although federal registration of a mark is not mandatory, it has several advantages, including notice to the public of the registrant’s claim of ownership of the mark, legal presumption of ownership nationwide, and exclusive right to use the mark on or in connection with the goods/services listed in the registration.

The symbol™ is used to indicate an assertion that a word, image, or other sign is a trademark; it does not indicate registration. Registered trademarks are indicated using the registered trademark symbol ®, and in some jurisdictions it is unlawful or illegal to use the ® symbol with a mark which has not been registered.

There is a special symbol used to designate a Service Mark . whiach is a trademark for the provision of services. The service mark symbol is less commonly used than the trademark symbol.

Eric Karich -Patent Attorney  800-949-0255 Eric Karich founded Karich & Associates in 1998 to help inventors and entrepreneurs with protecting their inventions and launching start-up companies to commercialize their products.  Call or email to arrange a free consultation.   To receive our free quarterly email newsletter to keep up on recent developments in patent law, send an e-mail to with “newsletter” in the subject line.